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Scenario Development (eBook, PDF)
7,13 € *
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Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Good, Kiel University of Applied Sciences (Economics), course: Strategic Marketing, 10 entries in the bibliography, language: English, abstract: There are many different methodologies for assessing the future environment of an enterprise. But it is quite difficult to anticipate the future development successfully. Three examples illustrate this problem: • “In 1943 Thomas Watson, who was then chairman of IBM, forecast a world market for about five computers. • In 1970, Ken Olsen, founder of Digital Equipment Corporation, said no one needed to have a personal computer at home. (Of interest is that Ken´s company was purchased by Compaq - one of the leaders in home computers). • In 1981, Microsoft´s founder Bill Gates said that 640K would be enough memory for anyone. (Microsoft was also slow to take advantage of the early Internet - releasing Internet Explorer in August 1995, well after Netscape Navigator, which had taken a dominant lead in the early browser market.)” These examples show that it can have disadvantageous consequences to rely on one apparently safe forecast. Scenario planning is a technique that allows to operate in planning with more than one possible future. This treatise describes the very interesting methodology of scenario development and demonstrates how to use it in an eight step procedure. Concluding, it shows how the oil company Shell had a remarkable success in the 1970s by using scenario planning and gives an assessment of this remarkable technique.

Anbieter: buecher
Stand: 21.10.2020
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Foundations of Agricultural Market Analysis and...
39,80 € *
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Ulrich Koester researches and teaches at the Institute for Agricultural Economics at the Christian-Albrechts-University of Kiel, Germany. He has been a member of the Scientific Advisory Board of the Ministry of Food, Agriculture and Forestry for over 20 years. Moreover, he gained experience working with the International Food Policy Research Institute in Washington D.C. and with numerous international organizations, including the World Bank, FAO, the European Commission, the European Parliament and the European Court of Auditors. His teaching experience is based on courses taught at more than ten universities in general economics and agricultural economics. Part I of the book lays the theoretical foundations for understanding price formation in product and factor markets. In addition to neoclassical theory, institutional economics is of particular importance. Part II presents and evaluates agricultural policy with special reference to the EU, whereby the evaluation framework goes beyond the usual welfare theory analysis. The book is also a valuable aid for students of economic policy, especially because of its detailed evaluation of individual agricultural market policy instruments. The book is aimed at students at universities, technical colleges as well as politicians interested in rational agricultural policy making.

Anbieter: buecher
Stand: 21.10.2020
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Foundations of Agricultural Market Analysis and...
41,00 € *
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Ulrich Koester researches and teaches at the Institute for Agricultural Economics at the Christian-Albrechts-University of Kiel, Germany. He has been a member of the Scientific Advisory Board of the Ministry of Food, Agriculture and Forestry for over 20 years. Moreover, he gained experience working with the International Food Policy Research Institute in Washington D.C. and with numerous international organizations, including the World Bank, FAO, the European Commission, the European Parliament and the European Court of Auditors. His teaching experience is based on courses taught at more than ten universities in general economics and agricultural economics. Part I of the book lays the theoretical foundations for understanding price formation in product and factor markets. In addition to neoclassical theory, institutional economics is of particular importance. Part II presents and evaluates agricultural policy with special reference to the EU, whereby the evaluation framework goes beyond the usual welfare theory analysis. The book is also a valuable aid for students of economic policy, especially because of its detailed evaluation of individual agricultural market policy instruments. The book is aimed at students at universities, technical colleges as well as politicians interested in rational agricultural policy making.

Anbieter: buecher
Stand: 21.10.2020
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Analysis of European banks in New York
49,00 € *
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During the last 50 years, the role of foreign banks in the United States has changed tremendously. From being virtually non-existent, they have evolved into major players in the financial and banking system of the United States. They play an especially vital role on the world s most important financial markets in New York. In general, the purpose of this work was to provide an overview of the development of the foreign banking presence in the United States and the legal environment under which the banks operate. Hereby, the paper specifically focuses on the New York market and takes a practical approach through the analysis of three selected European banks and their New York operations. The author Berit Waschow wrote this analysis in 2002 as part of her final examination in business management. At the time, Landesbank Kiel (now part of HSH-Nordbank), was preparing to open a New York branch. This paper must be understood as part of this preparation and was written to help evaluating the strategic choices and business opportunities the bank would be faced with.

Anbieter: Dodax
Stand: 21.10.2020
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Foundations of Agricultural Market Analysis and...
39,80 € *
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Zum WerkPublished continuously since 1981 the German Textbook "Grundzüge der landwirtschaftlichen Marktlehre" (Principles of agricutural market analysis and policy) has become the standard textbook for students in agriculture and in particular in agricultural economics in Germany and other German speaking countries. This book entitled ‘Foundations of Agricultural Market Analysis and Agricultural Policy' is based on the fifth edition of the German textbook in 2016, though it includes various updates and extensions.Part One of this book, "Foundations of Agricultural Market Analysis," provides the basis for analyzing the specifics of the agricultural sector. These specifics limit the application of plain neoclassical economics, but including institutional and behavioral economics help to bridge the gap between theory and the real world.Part Two, "Agricultural Policy," reviews the role of agriculture in the achievement of specific agricultural policy objectives. Comparing free agricultural market developments and policy objectives confirms market failure. The existence of actual or perceived market failure explains the numerous policy instruments applied in the past and present in the agricultural policies of individual countries, as well as in the Common Agricultural Policy of the EU. The economic analysis presented in this book uses a general framework for policy evaluation that can be applied to any country. The second to last chapters focus on the EU, however, the EU experience can be of interest to other countries as well. The last chapter, Epilog, is very EU specific as it discusses the problem of the ongoing negotiations for the next seven years. Generally, the two parts of this book focus on the EU's Common Agricultural Policy, the experiences presented can serve as case studies for any non-EU country.Zur Neuauflage (fällt Bei Na Weg)Autor Ulrich Koester researches and teaches at the Institute for Agricultural Economics at the Christian-Albrechts-University of Kiel, Germany. He was a member of the Scientific Advisory Board of the Ministry of Food, Agriculture and Forestry for over 20 years. Moreover, he gained experience working with the International Food Policy Research Institute in Washington D.C and working with numerous international organizations, including the World Bank, FAO, the European Commission, the European Parliament and the European Court of Auditors. His teaching experience is based on courses taught at more than ten universities in general economics and agricultural economics.ZielgruppeOnlinematerialien auf www.vahlen.de (optional für A-Titel max. 150 Zeichen):

Anbieter: Dodax
Stand: 21.10.2020
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Business to Business - Buying Behavior
37,90 CHF *
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Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Christian-Albrechts-University of Kiel, language: English, abstract: Selling and buying behavior in business to business markets has rapidly changed over the past decades as markets become more competitive, technology evolves fast and customer expectations have changed. Thus, the focus changed from the buyer or seller to being the sole individual responsible for handling business relationships. Nowadays, everybody in a company who can provide an input to the process is actively involved as the boundaries of different horizontal and vertical levels are fading which used to determine the scope of responsibility in the past. Therefore, the general terms of 'Buying Center' and 'Selling Center' have become important as they define the people being involved in a purchase. The aim of this dissertation is to provide an overview of the significant determinants of a buying and a selling center, the roles the individuals play in a purchase and the influences on buying and selling behavior on different levels. Additionally, the buying and selling process and the collaboration of the respective centers in the process are being considered. The first chapter focuses on the major changes of selling and buying in the past decades. Chapter three provides the general definitions of B2B markets, the goods being purchased and the terms of buying and selling centers. In addition, the major characteristics that determine a buying situation are being described. In the subsequent chapters, buying and selling behavior is being analyzed separately. Hence, chapter four outlines the roles in a buying center and analyzes who is likely to occupy these roles. After that, a model of the buying decision process is established to illustrate who is involved at which stage. With the purpose of surveying the preliminarily established assumptions of buying behavior, an interview with a buyer is conducted. At the end of the fourth chapter, the findings are summarized and implications for further research are provided. The fifth chapter elaborates the selling side of a purchase. Implications from the fourth chapter are included as the roles of the selling center and the seller's decision process are depicted. Subsequently, analogue to the previous chapter, theory is revised on the base of an interview with a selling agent. In the sixth chapter the two sides of a purchase and their members are considered jointly. Concluding, the key findings are outlined, implications for the management are evolved and recommendations for potential future research are made.

Anbieter: Orell Fuessli CH
Stand: 21.10.2020
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Global Sourcing. Procurement in China
87,90 CHF *
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Bachelor Thesis from the year 2005 in the subject Business economics - Supply, Production, Logistics, grade: 1,7, Kiel University of Applied Sciences, 89 entries in the bibliography, language: English, abstract: The matter of China Sourcing is at present being given little or medium-level priority by many companies. This however is not consistent with the potential which this matter offers with reference to procurement costs and consequently one's own competitive position. In the near future China will advance to become the procurement market par excellence. Today, it already has a large supply base, which in the next few years will lead to China developing into one of the most aggressive competitors in the world. This will lead to an increase in procurement from China. However, it is misplaced to rush into the 'adventure' of procurement in China. Thorough preparation is necessary to be successful in the Chinese market. Procurement in China does not only offer opportunities but it is afflicted by risks and problems. The focus of this book is directed towards 5 important problem areas: a lack of market transparency, difficulty in establishing contacts, underdeveloped logistics infrastructure, a lack of product quality, unusual negotiating strategies. The reader is made sensitive to these problem areas. At the same time, it provides practical advice to overcome these problems and gives purchasers useful information and hints in practical business situations. This guide is aimed at purchasing managers in production companies who have not yet had experience of dealing with or in China and who would like to start.

Anbieter: Orell Fuessli CH
Stand: 21.10.2020
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Optimal Taxation in a Federal System of Governm...
16,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2011 in the subject Economics - Finance, Christian-Albrechts-University of Kiel (Department of Economics), course: Seminar in Public Economics and Social Policy: Federalism and (De)Centralization, language: English, abstract: An implemented tax system causes distortions which leads to a minor overall welfare level compared to a system without taxes. This deviation in social welfare is often denoted by excess burden or dead weight loss (DWL) of taxation. So the traditional optimal taxation approach comprises the implementation of a tax system which minimizes the excess burden and hence the distortions caused by the levied taxes. Therefore, the policy maker has to anticipate possible behavioral adjustments of the market participants when choosing its optimal tax policy. Assuming the policy maker will do so all effects (i.e. distortions) caused by the tax system will be internalized which means that no fiscal externalities would arise from implementing the (optimal) tax system. However, the traditional optimal taxation approach abstracts from any intergovernmental relations as the existence of only one government and accordingly only one level with fiscal jurisdiction is assumed. The question here is whether and to what extent federal structures (i.e. multileveled government structures) affect the optimal tax policy decision.The first attempt to take into account the characteristics of a federal systemrelated to optimal tax policy goes back to Gordon (1983) who applied the methodologyof the traditional optimal taxation approach to fiscal federalism. Therein eachunit of government (i.e. the federal and usually several state governments) decidesindependently how much of public goods to provide and in particular which taxpolicy to use in funding the provided public goods. Hence, we now consider a decentralizedform of decision-making in which each unit of government chooses theoptimal tax policy in the best interest of its own residents. As a consequence of thissolely intrajurisdictional externalities are internalized analogous to the traditionaloptimization approach. Though, it isn't obvious whether this solution is also optimalin the sense of an inter jurisdictional point of view. Sobel (1997), Wrede (1999)and also Keen/Kotsogiannis (2002) stated that a common pool problem emergesgiven that subordinated governments (i.e. state governments) are allowed to levytaxes as well as the federal government. This means that taxation at multiple levelslead to a shared tax base which is the fiscal analogue to the common propertyresource. Due to this overlap in tax bases any separately considered optimal taxpolicy at a certain level may affect the optimality character of the ...

Anbieter: Orell Fuessli CH
Stand: 21.10.2020
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Political business cycles in a democracy
19,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2012 in the subject Politics - International Politics - Topic: Globalization, Political Economics, grade: 2,7, Christian-Albrechts-University of Kiel (Institut für Sozialwissenschaften), course: Governing the crisis: how democracies deal with adverse economic conditions, language: English, abstract: Various economic difficulties and economic crises can be challenges for democratic political systems. In some cases it can lead to social cataclysms and even destruction of political systems. In this connection, different political actors offer different programs in order to solve current socio-economic problems. However, according to the modern economic theory the free market economy develops cyclical, and the period of recession always comes after the recovery. There is the conception of political business cycles, which confirm it. Nevertheless political parties often have to carry out the policies and even take part in elections in conditions of economic crises. In some cases they even have to change their programs or significantly correct them in order to keep their voters. In this way, the problem of this term paper is the following one: what are the implications for political parties if they stand for elections in times of crises and their behavior towards voters is either opportunistic or ideological? In order to give the answer for this question which is actual for the current European sovereign debt crisis it is first of all necessary to define political business cycle and to describe their models, which also include the concepts of the parties' behavior as well as their interaction with voters and issues. Then the role of political business cycles in the economic crises will be explained. The understanding of the nature of political business cycles and the activities of political parties in them reveal the implications which the parties face by elections in times of crises. It can b

Anbieter: Orell Fuessli CH
Stand: 21.10.2020
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