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The Best Book On Yale Law School Admissions als...
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The Best Book On Yale Law School Admissions:ebook Ausgabe Hyperink Kiel Brennan-Marquez

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Stand: 26.01.2017
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Kiel Brennan-Marquez: The Best Book On Yale Law...
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ebook Ausgabe Hyperink

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Stand: 05.02.2017
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Handbook of Marketing
178,00 € *
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NEW IN PAPERBACK´The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The blurb on the dust jacket is an understatement-the ´´Handbook will be invaluable to advanced undergraduates, graduate students, academics, and thoughtful practitioners in marketing´´-the book is far more than that..... in short, the Handbook is probably invaluable to all academic researchers´- Journal of Marketing ´Handbook of Marketing is a rich compilation of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to examine their area of expertise in a format much less confining than those provided by the major journals in the field. The authors have taken this opportunity and have done an outstanding job not only of reviewing and structuring the extensive body of thought in many major areas of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field of marketing and from other related disciplines. I strongly encourage marketing scholars to consider Handbook of Marketing. The text will certainly appeal to those with interests in marketing management; it may also be useful to those who are more focused on methodological issues but interested in topics that need additional, rigorous investigation.... In summary, Weitz and Wensley should be congratulated for the excellent work in developing Handbook of Marketing. The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come´- Journal of Marketing Research´This text achieves the rare goal of covering marketing clearly and deeply, with no unnecessary examples or pretty pictures. For the enquiring mind, it is a wonderful link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us´- Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business SchoolThe Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.- A high calibre collection compiled by an international and extremely distinguished advisory board of marketing academics- With contributions from leading scholars in the field, each covering the latest research issues in particular areas of expertise- Each chapter provides the necessary background for study and research of specific empirical and theoretical topics in marketing.The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.International Advisory Board:Sonke Albers Christian-Albrechts-University of Kiel, Germany / Erin Anderson INSEAD, France / Rick Bagozzi Rice University, USA / Patrick Barwise London Business School / Rod Brodie University of Auckland / Anne T Coughlan Northwestern University / George Day University of Pennsylvania / Lars Gunnar-Mattsson Stockholm School of Economics / Hubert Gatignon INSEAD, France / Håkan Håkansson The Norwegian School of Management / Stephen J. Hoch University of Pennsylvania, USA / Kevin Keller Dartmouth College, USA / Donald Lehmann Columbia University, USA / Gilles Laurent HEC, France / Leonard Lodish University of Pennsylvania / Richard Lutz University of Florida / David Midgley INSEAD, France / David Montgomery Stanford University, USA / William Perreault University of North Carolina, USA / John Roberts Stanford University, USA / Allan Shocker University of Minnesota / Piet Vanden Abeele Vlerick Leuven Gent Management School, Belgium / Russell Winer University of California, Berkeley, USA / Dick Wittink Yale School of Management, USA

Anbieter: Bol.de
Stand: 18.02.2017
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Handbook of Marketing
178,00 € *
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NEW IN PAPERBACK´The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The blurb on the dust jacket is an understatement-the ´´Handbook will be invaluable to advanced undergraduates, graduate students, academics, and thoughtful practitioners in marketing´´-the book is far more than that..... in short, the Handbook is probably invaluable to all academic researchers´- Journal of Marketing ´Handbook of Marketing is a rich compilation of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to examine their area of expertise in a format much less confining than those provided by the major journals in the field. The authors have taken this opportunity and have done an outstanding job not only of reviewing and structuring the extensive body of thought in many major areas of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field of marketing and from other related disciplines. I strongly encourage marketing scholars to consider Handbook of Marketing. The text will certainly appeal to those with interests in marketing management; it may also be useful to those who are more focused on methodological issues but interested in topics that need additional, rigorous investigation.... In summary, Weitz and Wensley should be congratulated for the excellent work in developing Handbook of Marketing. The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come´- Journal of Marketing Research´This text achieves the rare goal of covering marketing clearly and deeply, with no unnecessary examples or pretty pictures. For the enquiring mind, it is a wonderful link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us´- Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business SchoolThe Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.- A high calibre collection compiled by an international and extremely distinguished advisory board of marketing academics- With contributions from leading scholars in the field, each covering the latest research issues in particular areas of expertise- Each chapter provides the necessary background for study and research of specific empirical and theoretical topics in marketing.The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.International Advisory Board:Sonke Albers Christian-Albrechts-University of Kiel, Germany / Erin Anderson INSEAD, France / Rick Bagozzi Rice University, USA / Patrick Barwise London Business School / Rod Brodie University of Auckland / Anne T Coughlan Northwestern University / George Day University of Pennsylvania / Lars Gunnar-Mattsson Stockholm School of Economics / Hubert Gatignon INSEAD, France / Håkan Håkansson The Norwegian School of Management / Stephen J. Hoch University of Pennsylvania, USA / Kevin Keller Dartmouth College, USA / Donald Lehmann Columbia University, USA / Gilles Laurent HEC, France / Leonard Lodish University of Pennsylvania / Richard Lutz University of Florida / David Midgley INSEAD, France / David Montgomery Stanford University, USA / William Perreault University of North Carolina, USA / John Roberts Stanford University, USA / Allan Shocker University of Minnesota / Piet Vanden Abeele Vlerick Leuven Gent Management School, Belgium / Russell Winer University of California, Berkeley, USA / Dick Wittink Yale School of Management, USA

Anbieter: buch.de
Stand: 18.02.2017
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The Palgrave International Handbook of Healthca...
202,29 € *
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Starting with more general issues of healthcare policy and governance in a global perspective and using the lens of national case studies of healthcare reform, this handbook addresses key themes in the debates over changing healthcare policy. Avni Amin, World Health Organization in Geneva, Switzerland Ellen Annandale, University of York, United Kingdom Alex E. Asakitikpi, Monash University, South Africa Hurriyet Babacan, University of New England, Australia Elyas Bakhtiari, Boston University, USA Ronald Batenburg, Utrecht University, the Netherlands Cecilia Benoit, University of Victoria, Canada. Olivia Biermann, Karolinska Institutet, Stockholm, Sweden James Warner Björkman, Institute of Social Studies, The Hague, The Netherlands Robert H. Blank, University of Canterbury, Christchurch, New Zealand Ivy Lynn Bourgeault, University of Ottawa, Canada James Buchan, Queen Margaret University, Edinburgh, Scotland Viola Burau, Aarhus University, Denmark Joan Busfield, University of Essex, United Kingdom Alena Buyx, Kiel University, Germany Shou-Hsia Cheng, National Taiwan University, Taiwan Wendy L. Currie, Audencia, School of Management, France Jonathan Cylus, London School of Economics and Political Science, United Kingdom Eugene Declercq, Boston University School of Public Health, USA Jean-Louis Denis, École Nationale dAdministration Publique, Montréal, Canada Antonio Durán, Andalusian School of Public Health, Spain Gilles Dussault, Institute of Hygiene and Tropical Medicine, Lisbon, Portugal Mariana Faria, South American Institute of Government in Health (ISAGS), Brazil Alex Faulkner, University of Sussex, UK Claudia García-Moreno, World Health Organization in Geneva, Switzerland Robin Gauld, University of Otago, New Zealand Ligia Giovanella, National School of Public Health, Oswaldo Cruz Foundation (Ensp/Fiocruz), Brazil Narayan Gopalkrishnan, James Cook University, Australia Bradford H. Gray, the Urban Institute, Washington, DC, USA Scott L. Greer, University of Michigan School of Public Health, USA Peter P. Groenewegen, Utrecht University, Netherlands Kathy Hartley, University of Salford, UK Aditi Iyer, Centre for Public Policy, Indian Institute of Management Bangalore, India Ian Kirkpatrick, Leeds University Business School, United Kingdom Eszter Kismödi, International Human Rights Lawyer, Switzerland Ellen Kuhlmann, TU University Dortmund, Germany Ronald Labonté, University of Ottawa, Canada Christa Larsen, Goethe-University Frankfurt, Germany Vivian Lin, LaTrobe University in Melbourne, Australia Antonia Maioni, McGill University in Montreal, Canada Theodore R. Marmor, Yale University, USA Elize Massard da Fonseca, Business Administration School of São Paulo, Getulio Vargas Foundation (EAESP-FGV), Brazil Margitta Mätzke, University of Linz, Austria Ruth McDonald, Warwick Business School, United Kingdom Susan F. Murray, Kings College London, United Kingdom Sigrun Olafsdottir, Boston University, USA Irene Papanicolas, London School of Economics, United Kingdom Rylan H. Parker, University of Ottawa, Canada Emmanuele Pavolini, Macerata University, Italy Barbara Prainsack, Kings College London, United Kingdom Bernd Rechel, London School of Hygiene & Tropical Medicine, United Kingdom Marc J. Roberts, Harvard School of Public Health, USA Arne Ruckert, University of Ottawa, Canada Mike Saks, University Campus Suffolk, United Kingdom Richard B. Saltman, Rollins School of Public Health at Emory University, Atlanta, USA Jane Sandall, Kings College, London, UK Jonathan M. Seddon, Audencia, School of Management, France Gita Sen, Harvard School of Public Health, USA Hildegard Theobald, University of Vechta, Germany Göran Tomson, Karolinska Institutet, Stockholm, Sweden Nicolette van Gestel, Tilburg University, Netherlands Ewout van Ginneken, Berlin University of Technology, Germany Edwin van Teijlingen, Bournemouth University, United Kingdom A. Venkat Raman, University of Delhi, India Gianluca Veronesi, University of Leeds, United Kingdom Andrew Webster, University of York, United Kingdom Claus Wendt, Siegen University, Germany Sirpa Wrede, University of Helsinki, Finland Hongwen Zhao, World Health Organization in Geneva, Switzerland

Anbieter: ciando eBooks
Stand: 24.10.2016
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